People form first impressions of others in less than 10 seconds and appearance significantly shapes those perceptions.  How you dress and how you package yourself – from your hairstyle to the clothes and accessories you choose tell a story about you.  Studies show how you feel and look has a professional-women%20politics[1]significant impact on your self-confidence.  I believe this to be very true! It’s all about creating a personal brand: the image you want to convey.  Creating a personal brand is much like creating a business brand.  A business will create a mission statement, logo, look and feel and puts a business plan together.  You can do the same. How you dress could be considered your most valuable communication tool.  In general, we know “what not to wear.” Too much cleavage on a woman may attract undesired attention and impair professional  effectiveness. An un-kept look is equally an image killer. Right or wrong, we translate a sloppy look to mean a sloppy work ethic or lack of attention to details.  I suggest to you to tell a story that is unique to you with how you dress.  It will set you apart from the crowd and get you noticed in desirable ways! Write a personal mission statement and define what your style is.  This will help you drive all other decisions you will make about your appearance. Think about who you are as an individual and work to bring this description into your visual presentation.  Your look may change from time to time according to the occasion.  Learn more about your body shape through the help of an image consultant or personal stylist!  I can help you with this 🙂    It’s not just what you are wearing but how the clothes fit you. Finally, thinking about yourself as a brand is a powerful concept and you can dress to “fit” your brand on any budget.  It all starts with knowing who you are and deciding what image to convey. It takes time to build a closet full of clothes that work for you.  But your efforts will pay off if you shop with a plan and spend time considering how you look now and where you want to take your personal image.  It will leave you feeling empowered and you will exude self confidence.  For more information on how to create your personal brand, email me at to set up your appointment!

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